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About Us

Integrity, Trust and Teamwork

In 1994, I was a corporate executive and enthusiastic wine consumer, and I saw the opportunity to disrupt the marketplace by bringing “blue jeans sensibility” to the luxury wine business. I built my company on the pillars of Integrity, Trust and Teamwork, hallmarks that mattered then, and are just as relevant today.

An Evolving Industry

I still believe that if you do what you always did, you get what you always got... until things change. And change they have! In an ever-evolving wine business, opportunities and threats abound, and common-sense principles have never been more relevant.

Our Vision

As seasoned professionals in the industry, my team and I recognize the value of brand
positioning, messaging and long-term strategy. We believe in relevance and execution, not a cookie-cutter approach to marketing. If it sounds like everyone else, that’s how it will be treated!

Your Voice

Simply put, retail shelves and restaurant wine lists are awash in sameness. Let us help your profitability and success by leveraging our relationships built over 30 years in all facets of the industry. Winery differentiation and authenticity matter, and we can help you rise above the din and amplify your own unique voice in a crowded marketplace. Our success is your success! We look forward to working with you...

Services

We amplify your voice in a crowded marketplace.

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Inventory Solutions

The sales landscape can be challenging, and distributors don’t always perform to expectations. Are you looking for an immediate inventory solution that won’t damage your brand or price point? Turn existing stock into real liquid assets and prepare your next vintages for release through our innovative sales network.

Wine Club and DTC analysis and strategy

With more than three decades of real-world experience (we helped create the DTC category), we are experts at identifying strengths, weaknesses and strategies within these critical, high-margin revenue channels.

Sales and Marketing: Creative and Content

Effective storytelling and brand differentiation are often the delta between success and frustration. Our writers and creative team can analyze and improve collateral and communications across print and digital platforms for both wholesale and DTC. We are experts at effective email and text offers, as well as new release and holiday campaigns.

Wholesale analysis

We utilize proprietary data to help determine the ongoing viability of existing and potential wholesale relationships. We identify key distribution partners and effective ways to support your efforts in key markets.

Lifestyle synergies

Combining forces with other like-minded businesses within the luxury category can yield surprising results! Food, shopping, travel and leisure interests often intersect alongside the appreciation of world-class wine. Allow us to play matchmaker and maximize relationships with your high-value clientele.

Event planning and staffing

Utilize our seasoned pros on both coasts to represent your brand at distributor and trade tastings, private collector dinners and other exclusive events. You can’t be everywhere at once, but our targeted approach allows you to extend your marketing reach without the expense of full-time staff.

Fulfillment

If you’re looking to remove the hassle of self-fulfillment from your project schedule, or need improvements to your existing client shipment structure, our vetted partners can help. From storage to packing and tracking, our trusted network covers “the longest mile” with accuracy, efficiency and attention to detail.

Compliance and financial services

If forms and documents are taking their toll, our preferred consultants have solutions- based answers. Based in Wine Country with answers specific to the needs of the wine business, the back-end details are covered, from compliance to financial services.

Testimonials

Testimonials from the wine industry:

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“They have connections.”
NBC
“Vintages from the finest wineries.”
Associated Press
“The Pope of Napa Valley.”
CBS
“His business has contributed to the overall success of wine in Napa.”
PlumpJack Wines
-John Conover, - Managing Partner
“He raised all boats in terms of visibility of wine.”
Harlan Estate
-Don Weaver – Estate Director
“They have connections.”
NBC
“Vintages from the finest wineries.”
Associated Press
“The Pope of Napa Valley.”
CBS
“His business has contributed to the overall success of wine in Napa.”
PlumpJack Wines
-John Conover, - Managing Partner
“He raised all boats in terms of visibility of wine.”
Harlan Estate
-Don Weaver – Estate Director
Contact Us

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